We understand how connecting with established audiences can really turbo-charge a campaign. That’s why we intend to use the considerable resources of MDA’s celebrity talent bank to lead from the front and inspire others.
The power of our positive message and the real need to be active and visible in these uncertain times, makes this campaign the ideal vehicle for prominent people to use their celebrity for common good. It’s a great fit.
We have opened conversations with many leading personalities with a view to them taking part in the campaign. We will continue to build on those conversations and add more big names to the list of participants.