A LITTLE HELP FROM OUR FRIENDS

We understand how connecting with established audiences can really turbo-charge a campaign. That’s why we intend to use the considerable resources of MDA’s celebrity talent bank to lead from the front and inspire others.

The power of our positive message and the real need to be active and visible in these uncertain times, makes this campaign the ideal vehicle for prominent people to use their celebrity for common good. It’s a great fit.

We have opened conversations with many leading personalities with a view to them taking part in the campaign. We will continue to build on those conversations and add more big names to the list of participants.

Our talent list will grow and grow, not only giving the campaign momentum, but also generating great content for goa.

LAUNCHES AND MEDIA EVENTS

Of course we’ll launch #CreateWelcome into the mainstream media, but rather than set times and dates weeks in advance, we’ll look for the best opportunities with the best talent at the right times in great locations.

To optimise our coverage potential and create an emotional connection with the public, we will present inspiring refugee and migrant story ideas to local and national media. We know this tailored content will resonate with their audiences and underpin the campaign on an editorial level.

THINK LOCAL, ACT GLOBAL

Brisbane hosts over 75,000 international student enrolments a year from over 140 countries. We’ll give #CreateWelcome messages greater reach and resonance by recreating our word bank in a variety of languages. MDA’s presence at the Study Brisbane City Welcome Festival will allow hundreds of international students to express their welcome message in their first language.

MEDIA PARTNERSHIPS

We are seeking a partnership with a prominent local radio station to join and promote our campaign. Securing a partnership where our #CreateWelcome campaign news is integrated into programming will both broaden the reach of the campaign and increase the frequency of our on-air mentions.